Creative Leadership

Right Hat, LLC was established in 2006 to provide professional service firms with a fresh approach to their marketing communications.

• Our philosophy is simple: form follows function.
• Our goal is to provide the creative leadership you need to help differentiate your message in an increasingly saturated market.
• Our measure of success is how swiftly we can help you affect change within the marketplace.

We believe successful marketing communications starts with a strong understanding of our clients’ businesses. By combining this approach with exceptional design talent, we provide our clients with fresh, intelligent solutions. Our style is to work very closely with your in-house marketing teams to extend your capabilities and capitalize on the rich knowledge that your team has already acquired.

Our work routinely includes the full range of services including:

• Brand Positioning/Messaging
• Identity Solutions (firm logo, naming, tagline, stationery system)
• Proposal and Pitch Packages
• Recruiting Videos and Print Materials
• Practice and Industry Focused Print and Electronic Collateral
• Electronic Communication Tools (alerts, newsletters, invitations, etc.)
• Web Site Development & Design
• Partner Retreat Videos
• Annual Reports
• Print/Radio/Online Advertising
• Tradeshow Booths and Support Materials
• Direct Mail

We provide strong creative leadership for our clients, but we are completely flexible in how an engagement is structured and we will adapt to your needs.

Charlyne Fabi, Pete Friedrich, Elonide Semmes, Jeff Yerkey

Our alliance with Charette

Right Hat has permanently aligned its services with Charette Communication Design, Inc., a leading professional services graphic design firm with a flourishing 23-year proven track record. Charette is further described at www.charette.org.

Some of Right Hat’s and Charette’s hallmark joint projects include the Shearman & Sterling rebranding, the marketing outreach for the K&L Gates merger, and the Foley Hoag market reintroduction.

The professionals from both companies began their collaboration five years ago when serendipity intervened, and the two groups found themselves independently assigned to the same large rebranding project. That partnership was so successful that the professionals have been collaborating on projects since that time and now work through an exclusive alliance arrangement.

In addition to our alliance with Charette, we also collaborate on a continual basis with market research firms, media planning agencies, public relations firms and Web developers. On any given project, we expand the team depending on the nature and scope of your work.