News & Publications

Legal Marketing Association 2010 Your Honor Awards for New England and Bay Area Chapters, March, 2010

Summary:Right Hat is pleased to announce its recent wins at New England and Bay Area LMA Your Honor Awards. Congratulations to:

New England Chapter

• Best of Show Medium Size Firm - Foley Hoag, Identity
• Best of Show Small Size Firm - Prince Lobel, Website
• Identity - First Prize - Prince Lobel
• Annual Report - First Priz - Preti Flaherty
• Annual Report - Honorable Mention - Foley Hoag
• Advertising - First Prize - Prince Lobel
• Web Sites - Second Prize - Foley Hoag
• Events - First Prize - Foley Hoag

Bay Area Chapter

• Award of Excellence in Branding: Manatt, Phelps & Phillips

Summary: Right Hat is pleased to announce its recent wins at The American Advertising Federation - North Central Indiana 2010 ADDY Awards. This three-tier, national competition recognizes exceptional advertising and marketing. Without an incredible roster of clients, we would not have these opportunities. Congratulations to:

• Prince Lobel - “Best in Show” - Ad Campaign
• Foley Hoag - “Judge’s Choice” - Insiders Guide
• Prince Lobel - “Gold” - Ad Campaign
• Barnes & Thornburg - “Silver” - Ad campaign
• Preti Flaherty - “Silver” - Web site
• Littler Mendelson- “Silver - Holiday e-card

Elonide Semmes Presents at the Legal Marketing Association Southeastern Chapter Meeting, January 12, 2010

Summary: Even in good times legal marketers constantly confront the challenges of resource allocation. But in times like these, legal marketers are asked to make truly Draconian choices about marketing programs and priorities. As a result, the mission-critical role marketers play today involves evaluating marketing and business-development programs with a fresh eye, culling best practices to keep firms focused and well-positioned, and executing strategy with unprecedented creativity and judgment. Elonide Semmes, along with Norm Rubeinstein, a partner with Zeughauser Group, and Anne Wallace, CMO of Adams and Reese, discussed how to develop and implement a truly strategic marketing program that works both in boom and countercyclical markets.

Elonide Semmes Presents at the Legal Marketing Association Atlanta City Chapter, October 21, 2009

Summary: Elonide Semmes and Kimberly Bell, Director of Marketing & Business Development at McKenna Long & Aldridge, presented an updated version of Right Hat's LMA Midwest Conference program titled "Leveraging your Brand Message and Investment" that highlighted Kimberly’s in-house experiences.

Elonide Semmes Presents at the Legal Marketing Association Midwest Conference, September 25, 2009

Summary: Using several case studies from both large, global firms and smaller, regional practices, Elonide Semmes presented 10 very specific ways participants can maximize their marketing investment during her program "Leveraging Your Brand Message and Investment (with shrinking budgets and less staff)" The session explored focusing on high-impact marketing activities; using digital branding to leverage the playing field; economizing on advertising without killing it; and creating memorable niche marketing programs.

Strategies: The Journal of Legal Marketing, August 2009

Summary: Elonide Semmes' article titled "Four Years Post-Katrina, LMA Members Come to the Aid of the Big Easy" was featured in the August edition of Strategies: The Journal of Legal Marketing, which is distributed to members of the Legal Marketing Association as a professional development tool. She co-authored the article with Norm Rubenstein, a partner with Zeughauzer Group.

Adams and Reese Invites Right Hat to Present at Annual Retreat, July 28, 2009

Summary: At the recent Adams and Reese partner retreat, Elonide Semmes along with Norm Rubenstein of the Zeughauser Group discussed best practices in a downtown and recovery.

Elonide Semmes Speaks at the New York Legal Marketing Association Chapter Meeting, June 18, 2009

Summary: Right Hat President Elonide Semmes served on an expert panel that assessed the critical elements involved in arriving at—or enhancing—a compelling, distinctive, and relevant brand or positioning. Topics covered also included the objectives of a successful campaign and how to measure its results. Download "Building Strong Brands" PowerPoint PDF

Elonide Semmes Speaks At Women's Bar Association of Massachusetts, April 14, 2009

Summary: Right Hat President Elonide Semmes spoke at a Women's Bar Association of Massachusetts event titled "Marketing in a Down Economy." The event was focused on providing members tips for marketing themselves in a challenging economy. Elonide specifically focused on the topic of Developing Your Pitch.

Strategies: The Journal of Legal Marketing, February 2009

Summary: Elonide Semmes' article titled "The Best Time to Advertise: Opportunities in a Down Economy" was featured in the February edition of Strategies: The Journal of Legal Marketing, which is distributed to members of the Legal Marketing Association as a professional development tool.

GDUSA: "People To Watch in 2009," January 2009

Summary: GDUSA, a news publication for graphic designers and other creative professionals, featured Right Hat Creative Director and Co-Founder, Charlyne Fabi, as part of its "People To Watch" cover story. The lists recognizes individuals with a "combination of talent, leadership, success, insight, business savvy, community service, and newsworthiness." 

Boston Business Journal: “The legal name game,” by Lisa van der Pool, Jan. 11, 2008

Summary: Boston Business Journal writer Lisa van der Pool provided readers with an overview of the difficulties that can arise when law firms merge—necessitating a name change. The article uses some specific examples and explores the importance of maintaining brand identify. Elonide Semmes, President of Right Hat, was quoted in the article. She provided a perspective based on years of experience. Elonide has helped more than 75 law firms with branding and marketing issues.

New England Chapter of the Legal Marketing Association (LMA) Announces 2009 Executive Board of Directors, Dec. 5, 2008

Summary: The Legal Marketing Association's New England Chapter recently named Right Hat President, Elonide Semmes, Chief Information Officer of its 2009 Executive Board of Directors. With more than 225 members, the New England chapter is one of the largest in the country. Through monthly educational programming, network opportunities, a growing annual conference, and other value-added member services, the New England chapter brings law firm marketing professionals, service providers, and lawyers from across the six New England states together to promote the profession. 

The New York Times: “Images to Help Law Firms Recast Their Image,” by Karen Donovan, Sept. 13, 2007

Summary: New York Times writer Karen Donovan featured Foley Hoag’s advertising campaign, which was executed by Right Hat, in an article examining the state of advertising within the legal profession. The article included a look at the philosophy behind Foley Hoag’s campaign and a photo of one of the advertisements. Robert S. Sanoff, Foley Hoag’s co-managing partner, was quoted extensively; and Right Hat President Elonide Semmes also provided insight regarding the firm’s creative photo choices. 

LawMarketing Portal: “Differentiation Tactics of the AmLaw 200,” by Julie Meyer, Feb. 14, 2006

Summary: Writer Julie Meyer, Dilworth Paxson’s Marketing Director, provided an overview of differentiation tactics, including an extensive review of a presentation by Elonide Semmes, now Right Hat’s President. Elonide outlined the “Four Truths of Advertising,” which include recognizing the power of simplicity, getting into the head of the buyer, making an impression, and the importance of consistency and frequency. Elonide also provided some specifics about how to identify a firm’s unique selling position.