Webinar recap – Top of Mind Survey 2022: What legal buyers care about now

Good citizenship and efficiency are top of mind for legal service buyers in 2022. 

Right Hat recently held a webinar presenting our annual Top of Mind Survey results. The webinar was hosted by our Director of Strategy and Content, Lise Anne Schwartz, and Director of Business Development, Dawn Michalak. We received over 100 RSVPs to the event, which proved to be extremely valuable to all attendees based on the feedback we received. 

This year’s Top of Mind Survey featured insights from 100 legal service buyers across top U.S. industries and regions. Two main themes emerged from our research to which you’ll want to pay attention: Good Citizenship and Efficiency.

Additional topics that will be important to your 2022 marketing strategy include:

  • What buyers are looking for in your website and marketing tools.
  • The importance of your firm’s commitment to Diversity, Equity & Inclusion.
  • What buyers are looking for in your proposals and professional bios.

Miss the webinar? Good news! You can still access an interactive report of our findings that’s jam-packed with actionable insights.

Get legal buyer insight today

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