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Taking Pinterest to a New Level

Bright Spot was back at the 2015 LMA Annual Conference! Right Hat and Content Pilot teamed up to create an interactive conference experience. This year we took Pinterest to a new level with a life-sized board. The display featured inspirational, tear-off posters for visitors to snag. And we created corresponding social media banners to keep the conversation going online. Have a poster idea you’d like to see come to life? Tweet us @righthat. Full Story

Great Successes at the 2015 LMA New England Your Honor Awards

We couldn't be happier for Fish & Richardson and their big successes at the Legal Marketing Association New England Chapter Your Honor Awards on March 25, 2015. This year's program received a record number of entries so we are especially proud (although not surprised) of our client's successes. They scooped up a first place win for their identity as well as a second place win for their commercial litigation practice brochure.   First Prize, Identity   Full Story

Big Wins at the 2014 National Your Honor Awards

We love seeing hard work pay off. This year was no exception. We couldn't be happier for our clients on their wins at the 2014 national Your Honor Awards.    Advertising Campaign: First Prize—Sullivan & Worcester Identity: Second Prize—Phelps Dunbar Practice Development: Third Prize—Winston & Strawn … Full Story

Kudos to our Clients!

Right Hat received a Gold award, a Silver award, and the Judge’s Choice award at the 2013 American Advertising Awards (ADDY). The ADDY awards are the world’s largest advertising competition with over 50,000 entries annually. A big thanks to our clients, Cresa and McLane, for giving us this opportunity to shine!

LMA Bright Spot in Las Vegas

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At the 2013 Legal Marketing Conference in Las Vegas, Right Hat teamed up with Content Pilot to bring a Bright Spot to the conference. The low-tech but highly interactive display became a place to ”post on our wall” ideas on creativity and marketing as well as other fun thoughts. See the posts at Twitter @LMAbrightspot.

Announcing Website Foundational Best Practices

As Right Hat and Content Pilot gear up to conduct the AmLaw 100 Websites: Ten Foundational Best Practices research for 2012-2013, the two companies have combined forces and released the latest list of "must-have" attributes for your law firm's website. Originally launched in 2005 by Deborah McMurray Associates to provide firms a roadmap for their website designs, the research team has used The American Lawyer's AmLaw 100 list to identify trends and best practices over the… Full Story


Congratulations to our Client Armanino

Congratulations to our client, Armanino, on their wins this week at the national meeting of the Association of Accounting Marketing in Las Vegas. Lori Colvin, CMO, and her team were amazing to work with on this project. Through close collaboration we were able to develop a communications package focused on client needs and concerns at every stage of business growth. Armanino won two nationwide awards for outstanding achievements for “Best Integrated Brand” and “Best Collateral” for… Full Story

Right Hat President Recognized for Pro Bono Efforts


Elonide Semmes received the 2011 Pro Bono Leadership Award for her work to raise awareness about The Pro Bono Project through expanded marketing, communication and fundraising. Based in New Orleans, The Pro Bono Project is a non-profit organization dedicated to providing civil legal services to those most in need.     Full Story

Right Hat Clients Receive LMA Your Honor Awards

April 2011—Pillsbury Winthrop Shaw Pittman and Barnes & Thornburg were honored with prizes during the 2011 Your Honor Awards. Pillsbury received first prize in the Promotional and Collateral Materials category and Barnes & Thornburg received wins in two categories: Advertising—Single Ad and Advertising—Campaign.  

LMA Honors Right Hat President

April 2011—Right Hat President, Elonide Semmes, was inducted into the Legal Marketing Association Hall of Fame during the 2011 Annual Conference. The award recognizes professionals who have made extraordinary contributions to the industry. Congratulations to all the inductees.

”Fostering the Creative Spirit“ featured in LMA Midwest Newsletter

March 2011—The Winter edition of the LMA Midwest newsletter, In The Loop, featured an article titled “Fostering the Creative Spirit” by Right Hat Creative Director, Charlyne Fabi. In the Loop is a quarterly newsletter produced by LMA Midwest members.

LMA Bay Area Your Honor Award Winners Announced

March 2011—Pillsbury Winthrop Shaw Pittman received the Award of Excellence in Promotional and Collateral Material—Brochure at the 2011 LMA Bay Area Your Honor Awards. The firm brochure is particularly unique because of the firm’s commitment to forecasting business trends while detailing how Pillsbury helps clients prepare to meet future challenges and pursue new opportunities.

Barnes & Thornburg Honored at LMA Midwest Your Honor Awards

March 2011—Right Hat client, Barnes & Thornburg, was honored at the LMA Your Honor Award ceremony. The firm received first prize in the Identity, Promotional and Collateral materials category. Congratulations!

Right Hat Receives Best in Show for 2010–2011 Addys

February 2011—Right Hat received a Best in Show in the Print category and Gold award for the Girl Scouts of America publication, “aMuse—A Leadership Journey.” Two Silver awards were given for the Barnes & Thornburg advertising campaign and another Girl Scouts publication, ”Media—A Leadership Journey.“

GDUSA Selects Right Hat as a 2010 Winner


December 2010—Right Hat has been selected as a winner in the American Graphic Design Awards. The 2010 American Graphic Design Awards attracted 8,000+ entries. Congratulations to our clients Manatt, Phelps & Phillips and Foley Hoag. And our own Right Hat Things You Should Know guide was also honored.

Capital Chapter of the Legal Marketing Association Announces 2011 Executive Board of Directors

October 2010—The Legal Marketing Association’s Capital Chapter named Right Hat Brand Strategist, Jeorjina Maltbie, Events Chair of its 2011 Executive Board of Directors. This is Jeorjina’s second year on the Board. The LMA Capital Chapter is one of the largest chapters within the international organization. Their mission is to foster their members’ development and success by building an inclusive, professional community through educational programs, social events and peer… Full Story

AIGA Chicago Snapshot

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August 2010—Right Hat was included among other notable area firms in the 2010 AIGA (American Institute of Graphic Arts) Snapshot, a regional yearbook of design. Projects from four of our clients were featured: Preti Flaherty, The Foley Hoag Foundation, Foley Hoag, and Prince Lobel.

Legal Marketing Association 2010 Your Honor Awards

March 2010—Right Hat is pleased to announce its recent wins at New England and Bay Area LMA Your Honor Awards. Congratulations to: National Third Prize - Littler Mendelson, Advertising Honorable Mention - Prince Lobel, Advertising New England Chapter Best of Show Medium Size Firm - Foley Hoag, Identity Best of Show Small Size Firm - Prince Lobel, Website Identity - First Prize - Prince Lobel Annual Report - First Prize - Preti Flaherty Annual Report - Honorable Mention - Foley Hoag… Full Story

The American Advertising Federation ADDY Awards


February 2010—Right Hat is pleased to announce its recent wins at The American Advertising Federation ADDY Awards. This three-tier, national competition recognizes exceptional advertising and marketing. Without an incredible roster of clients, we would not have these opportunities. Congratulations to: “Best in Show” Prince Lobel: Ad Campaign “Judge’s Choice” Foley Hoag Insider’s Guide “Gold” Prince Lobel: Ad Campaign “Silver” Barnes & Thornburg: Ad campaign… Full Story

Print Regional Design Annual 2009


December 2009—The Foley Hoag Foundation annual report, which was designed by Right Hat, was featured in the 2009 Print Regional Annual. The annual is the most comprehensive survey of graphic design in the United States. For 30 years, the annual has displayed the considerable breadth and depth of high-quality work created in the country.

Strategies: The Journal of Legal Marketing

August 2009—Elonide Semmes‘ article titled, ”Four Years Post-Katrina, LMA Members Come to the Aid of the Big Easy“ was featured in the August edition of Strategies: The Journal of Legal Marketing. The publication is distributed to members of the Legal Marketing Association as a professional development tool. She co-authored the article with Norm Rubenstein, a partner with Zeughauser Group.

“The Best Time to Advertise” featured in Strategies

February 2009—The article “The Best Time to Advertise: Opportunities in a Down Economy” written by Elonide Semmes, President and Co-Founder of Right Hat, was featured in the February edition of Strategies: The Journal of Legal Marketing. The publication is distributed to members of the Legal Marketing Association as a professional development tool.

GDUSA: People to Watch in 2009


January 2009—GDUSA, a news publication for graphic designers and other creative professionals, featured Right Hat Creative Director and Co-Founder, Charlyne Fabi, as part of its ”People to Watch“ cover story. The list recognizes individuals with a ”combination of talent, leadership, success, insight, business savvy, community service, and newsworthiness.”

New England LMA Announces 2009 Executive Board of Directors

December 5, 2008—The Legal Marketing Association’s New England Chapter recently named Right Hat President, Elonide Semmes, Chief Information Officer of its 2009 Executive Board of Directors. With more than 225 members, the New England chapter is one of the largest in the country. Through monthly educational programming, network opportunities, a growing annual conference, and other value-added member services, the New England chapter brings law firm marketing professionals, service… Full Story

Boston Business Journal: “The Legal Name Game”

January 11, 2008—Boston Business Journal writer Lisa van der Pool provided readers with an overview of the difficulties that can arise when law firms merge—necessitating a name change. The article uses some specific examples and explores the importance of maintaining brand identity. Elonide Semmes, President of Right Hat, was quoted in the article. She provided a perspective based on years of experience. Elonide has helped more than 75 law firms with branding and marketing issues. Full Story

The New York Times: “Images to Help Law Firms Recast their Image”

September 13, 2007—New York Times writer Karen Donovan featured Foley Hoag’s advertising campaign, which was executed by Right Hat, in an article examining the state of advertising within the legal profession. The article included a look at the philosophy behind Foley Hoag’s campaign and a photo of one of the advertisements. Robert S. Sanoff, Foley Hoag’s co-managing partner, was quoted extensively; and Right Hat President Elonide Semmes also provided insight regarding the… Full Story

LawMarketing Portal: “Differentiation Tactics of the AmLaw 200”

February 14, 2006—Writer Julie Meyer provides an overview of differentiation tactics, including an extensive review of a presentation by Elonide Semmes, President and Co-Founder of Right Hat. Elonide outlined the “Four Truths of Advertising,” which include recognizing the power of simplicity, getting into the head of the buyer, making an impression, and the importance of consistency and frequency. Elonide also provided some specifics about how to identify a firm’s unique… Full Story