6 Tips for Successful Brand Naming

Naming your brand and product is one of the most difficult tasks a marketer faces, and all too often it gets short shrift. Many people think that if you can name a pet, then it isn’t too hard to name a company or a product. But there are many pitfalls.

Here are six tips for easing the process. 

Once you’ve settled on a name, make sure to write up the story behind your choice. Your internal audiences will need that as much as potential buyers. And just remember—great naming takes some thought and more than a day to create.

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