Acritas’ Shines Light on Top Legal Brands
Acritas, a leading provider of research in the UK, Europe and the US, provided an insightful glimpse last night into what’s on the mind of global elite buyers of legal services.
The final study will incorporate 1,000 interviews of an impressive cast of companies. The survey participants include public and private companies in all of the major rankings and stock indices including Forbes, Fortune 1000, FT 500 US, NASDAQ 100, NYSE Composite, AMEX 100, Dow 30 and the S&P 500.
The study will be a cold bucket of water for many major law firms. But bottom line it is information any savvy marketer would want to have at their fingertips. It can help you understand your competitive set and know how your firm is perceived. The amount of data that can be drilled down and analyzed is impressive.