Bravery in Branding: How to Put Teeth in Your Messaging Without Getting Bitten
Differentiation comes from having the guts to communicate your firm’s authentic value, and to communicate it in a different way. Style is as important as substance. That is how you get noticed. And more importantly, how you get remembered. But just being brave isn’t enough. There have been enough Twitter fiascos to prove that. You have to be smart, too. She shared strategies for choosing the right risks to take so you get remembered for the right reasons.
If you missed Elonide’s presentation to the LMASE chapter on May 6th, not to worry. You can find the slides on Slideshare.
Elonide discussed how most firms understand they are competing in a crowded marketplace, yet many continue to send watered-down messaging that blends in rather than stands out.