Elonide Semmes Presents at the LMA Southeastern Chapter Meeting
January 2010—Even in good times legal marketers constantly confront the challenges of resource allocation.
But in times like these, legal marketers are asked to make truly Draconian choices about marketing programs and priorities. As a result, the mission-critical role marketers play today involves evaluating marketing and business-development programs with a fresh eye, culling best practices to keep firms focused and well-positioned, and executing strategy with unprecedented creativity and judgment. Elonide Semmes, along with Norm Rubeinstein, a partner with Zeughauser Group, and Anne Wallace, CMO of Adams and Reese, discussed how to develop and implement a truly strategic marketing program that works both in boom and countercyclical markets.