Eye-tracking Revisited

Jakob Nielsen latest usability book “Eye-tracking Web Usability” from New Riders Press is a must read.

The book provide easy to understand eye-tracking “heatmaps” that show how much users looked at different parts of a Web page. In one example, the heatmap clearly showed users have a tendency to read in an “F” pattern, and they focus on information that’s presented in bulleted lists. If your marketing team is about to design a new Web site, we highly recommend at least a careful skimming of this book.

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