In the months since COVID-19 lockdowns ground in-person client interactions to a virtual halt, law firms have poured their energy, effort, and resources into a bevy of content vehicles. Client alerts, webinars, COVID-19 resource centers, blog posts, bylined articles – firms have reached for every arrow in their quivers to stay connected to clients and to get noticed by prospects.
For the most part, those clients and prospects are satisfied with what they’ve been getting. Findings from an August 2020 survey by B2B branding agency Right Hat, legal consultancy Zeughauser Group, and strategic communications firm Greentarget reveal that more than two-thirds of in-house lawyers are likely to respond to communications from the firms with which they already work—especially when the communications contain substantive information that’s relevant to their businesses. If another firm, even one with no prior relationship to the in-house lawyer or entity, can deliver actionable guidance, it can generate responses and even opportunities. Please email Jeorjina Tegel to receive your copy of the survey today!