Is Your School's Brand Tepid or Compelling?

It is not news that independent schools are in a constant battle for new students. The reasons for their declining enrollment are many—with affordability right at the top. 

But to be honest, too often most marketing agencies have failed to explain why a school can make a difference in a child’s life. Or we’ve told the story from the standpoint of an educator and not a parent.

If you are looking to make your school’s brand story inspire an entire new group of parents, consider the following:

By digging deep to answer these questions, you will start to tap into the emotional reasons a parent will invest in an independent education. At the end of the day, many schools offer similar programs — but only a few focus on how they can change lives. What kind of school is yours?


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