Location, Location, Location
We always talk about Living Your Brand everywhere.
As expected an Apple store in Paris feels just like one in the US but this one takes the cake on location. You can find this one right in the shopping hall in the Louvre. I can’t imagine what they pay per square foot given the number of people who walk by every day. When I walked in the front door, I was transported right back to the United States as the feel of the store was exactly the same. Like at home, I was greeted at the entrance and asked if they could help. Only difference was they asked in French. And the layout was the same so it was easy to find what I needed—my projector connector which I sadly had forgotten. Bottom line is consistency in the brand experience whether you sell a product or deliver a service is critical to building a loyal and repeat customer base.