Making the Most of Google Analytics

Google Analytics can lead to two things: either a wealth of information, or complete information overload. The Search Engine Watch article, “Sixteen Secret Google Analytic Segments Worth Their Weight in Gold,” gives insight from sixteen web analytics professionals on the best-kept secrets of Google Analytics and how to make them work for you.

Here are a few tidbits we found most helpful:

There are so many advanced systems in Google Analytics that choosing the most helpful tools for you, and passing on the others, is vital. Implementing systems with the most potential impact allows you to look through the jumble of raw numbers and find your best overall web strategy.

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