Making the Most of Google Analytics
Google Analytics can lead to two things: either a wealth of information, or complete information overload. The Search Engine Watch article, “Sixteen Secret Google Analytic Segments Worth Their Weight in Gold,” gives insight from sixteen web analytics professionals on the best-kept secrets of Google Analytics and how to make them work for you.
Here are a few tidbits we found most helpful:
- Screens Under 600 Pixels Wide – This allows you to single out handheld device users. You can see how much of your traffic is from these devices and which pages are most important to have function well on a mobile platform.
- Blog Bounce Remover – This filters out those who visited your blog, looked at one page, and then clicked away. It helps you discover top landing pages and how your blog is directing traffic.
- Brand Interest – This counts visits to brand pages such as “Info,” “About,” or “Testimonials.” It shows visitors’ level of interest in your brand and how they are interacting with it.
- Q&A Keyword Monitoring – This analyzes what visitors search for on your site to help you tailor your Q&A page to their needs. It studies visitor queries, which include indicating words such as “how” and “what,” so you can see if you are answering their most common and important questions.
- Geographic Brand Ripples – This lets you compare traffic from a city level to a regional level to a state level. It shows your brand’s ripple effect across a micro, local and regional scale.
There are so many advanced systems in Google Analytics that choosing the most helpful tools for you, and passing on the others, is vital. Implementing systems with the most potential impact allows you to look through the jumble of raw numbers and find your best overall web strategy.