Maximizing Your Budget: Utilizing Research to Make Your Marketing Dollars Go Further

March 2011—In this recovering economy, understanding the benefits of market research and how it can help stretch your marketing dollar through focused, targeted marketing strategies is something from which we can all benefit.

The program will focus on directing a market research project, including the value of working with a market research firm, as well as key ingredients that will ensure the project provides maximum benefits. Elonide Semmes, along with Allen Chichester, Chief Marketing Officer at Barnes & Thornburg, and Mark Young, Chief Marketing Officer at SNR Denton, will pull from their collective experience to explain the nuances of research, and how the results translate into effective marketing strategies.

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