Using Research to Stretch Your Marketing Budget

October 2011 - As the economy continues to force close scrutiny of every marketing dollar, the benefits of thoughtful market research in developing targeted strategies cannot be overstated. This LMA New York luncheon panel will focus on these benefits, as well as practical tips for developing and implementing an effective research program.

Topics covered will include:

Elonide Semmes will moderate the panel. John Hooder, CMO at Paul Weiss, Rifkind, Wharton & Garrison LLP and Joe Mayock, CMO at Chadbourne & Parke will serve as panelists.

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