Mega Footers: The New Site Map
Visitors navigate sites in different ways. Some visitors really prefer just using a search engine. Others prefer the more visual approach of mega drop downs or mega footers.
Mega footers have become a quick way for visitors to find what they’re looking for when the current page doesn’t have what they need. It functions much the same way that site maps did in the 1990s.
Visitors navigate sites in different ways. How prominent you make a mega footer in terms of design and color varies. For example, Apple and NPR both take a conservative approach to the mega footer.
On the other hand, some companies prefer a very distinct and separate look to the mega footer, like National Geographic expeditions.
There is not a right or wrong approach but more a choice of emphasis and design aesthetics.