Take a close look at how a brand predisposes buyers both before purchasing and after they’ve engaged a firm. You’ll explore results from a survey of legal buyers on how the brand impacts their view of a firm and why brand awareness AND brand favorability must both be measured and used to drive marketing strategy. Plus, you’ll gain an overview of the buying process and which touch points brand programs still generally fail to address.
Please email Jeorjina Tegel to receive a free copy of our presentation.