Wit Wins Again

When we are involved in advertising focus groups, regardless of who the target audience is—they love wit.

This video for an ad for bottled water may be in French but the visuals make the words unnecessary. And I dare find anyone that doesn’t have a smile on their face after they watch it. The amazing part is that bottled water in and of itself doesn’t offer a unique selling proposition, but it makes you want to try Comtrex water nevertheless. Thanks Leigh Dance for sharing this from the other side of the pond.

Click here to watch!

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