Armanino // Professional Services
Injecting new energy
Armanino McKenna had a schizophrenic brand due to the firm doubling in size in a short period. It was clear from our discovery work that the firm needed a more contemporary visual look, and the firm's market name should be simplified to Armanino. The refreshed look was embodied by a new logo, vibrant color palette, and use of infographics. The rebrand injected new energy into the business development process and the visual identity of the firm.
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