A Model Response to COVID-19
Baker McKenzie’s unique approach to guiding clients through the COVID-19 crisis was a phased, firm wide plan they called the “3R Model”—Resilience, Recovery and Renewal. They asked us to help bring the 3R Model to life. Working in close collaboration with their global in-house team, we wrote and designed key website pages and created custom content and infographics to ground and explain the model. Finally, we developed an internal presentation to show the firm’s lawyers how the 3R Model applied to their clients and practices. The result: the firm’s extensive resources are easy to navigate and Baker McKenzie is positioned as a strategic advisor with a concrete plan to help clients at every stage of the crisis.