Branding without limits

A strong brand reflects where you’re going, not where you’ve been. After Benesch grew 20% in two years and expanded from its Ohio base to Chicago, San Francisco and Shanghai, the firm needed a fresh approach to highlight its larger geographic footprint and success in high-value matters. The new positioning strategy, “Business happens here,” set the tone for the website design, and it can travel with the firm wherever its momentum leads. The brand story shows that, in addition to geographic growth, business happens in inspiration, thought leadership and lawyer-client relationships.