Enabling Devices creates exceptional products that help the disabled. Rather than focusing on limitations, they build on a customer's abilities. But their out-dated marketing material, like their website and catalog, was cumbersome and cold. After an in-depth research phase, we designed a collateral strategy featuring prominent customer spotlights and new messaging centered on "Enabling possibilities." The effort not only moved the brand from sterile to joyful, but also gave the company a new approach for reaching and inspiring their customers.