Disciplines
Brand Extension, Collateral Design, Infographics
The newly launched GSUSA brand needed a series of books that were distinctive and appealing but also worked as a family. An additional challenge was to organize a tremendous amount of information while keeping an engaging voice and visual approach. We directed a team of eight designers and numerous illustrators, photographers, and photo researchers, while coordinating with in-house writers, copy editors, and proofreaders. Both GSUSA and the series sponsor, Dove Self-Esteem Fund, are extremely happy with the entire series and the audience reaction.
