H.M. Payson // Professional Services
Out with the old
H.M. Payson’s conservative image was no longer in sync with the modern, research-driven firm it had become. They turned to us to give them a consistent face they could present to the world. To develop an image that built on their solid reputation, yet reflected more of the firm’s present reality, we created a position that emphasized their strengths in the marketplace. We then created collateral, including print ads, leveraging these strengths.
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