Phelps Dunbar // Legal
The Third Coast is where the action is
Phelps Dunbar was well know in Louisiana, but wanted to expand their visibility. We began by developing a new positioning statement—Putting the Third Coast First to emphasize the firm’s depth and breadth of experience in the region. We then developed a unique visual identity, featuring the use of angles to convey the concept of seeing things from a different perspective. The effort dramatically increased Phelps Dunbar’s top-of-mind awareness among businesses and legal counsel.
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