Purdue Polytechnic // Education
Reimagining the college experience
Purdue Polytechnic strives to provide a transdisciplinary education that is more aligned with real-world experiences. The main marketing goal was to recruit not only students but also faculty to participate in this groundbreaking program. Within a limited budget, a branding effort was conceived that included an identity system, website, presentation collateral, and giveaways to generate excitement and visibility on campus and off.
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