High Touch, High Impact
Troutman Sanders' new website is built around its promise to deliver "A Higher Commitment to Client Care." To bring the promise to life, the team created more than 25 videos featuring lawyers and staff from multiple offices discussing what that client care commitment means to them, as well as other core values like diversity and inclusion, pro bono work, and community service. The videos create an immediate connection between firm and website visitor, and preview the experience of working with Troutman Sanders. The website was part of a multifaceted brand launch we worked on in collaboration with Zeughauser Group, which included a new corporate identity and comprehensive overhaul of communications tools.