Disciplines
Branding, Collateral Design, Video, Website
After many years with the same look and feel, Vedder Price was ready for a refreshed brand and website to reflect its expanding global presence and market-leading practices. The challenge was to honor the firm’s longstanding priorities — professional excellence, client partnerships and delivering results and value — while positioning it for today’s digital-first world.
The new tagline, “Navigate with Confidence,” captures this balance, supported by a clean website design that evokes bold efficiency. Grounded in the firm’s signature sans serif font and an updated color palette, the design seamlessly blends past and future. Enhanced search tools, video integration, and streamlined lawyer biographies elevate the user experience, while shortening the firm name to “Vedder,” reinforces a strong, modern identity.
To launch the new brand, we developed a comprehensive rollout program, including internal and external communications, a brand video, social media assets, style guidelines and a press release. With its updated identity, Vedder is navigating change — both for its clients and itself — with confidence.
Partnering with Right Hat on Vedder’s rebrand and website redesign was a great experience. The team took the time to understand our firm at a deep level and engaged with us as true collaborators. They listened closely, challenged us thoughtfully and consistently demonstrated professionalism and respect for our history and values. The result is a brand and digital presence that reflects who we are with clarity, confidence and authenticity that strengthens how we show up in the market. It felt less like working with a vendor and more like building something meaningful with a team fully invested in doing the work the right way.
Maziel Abrego, Director of Marketing and Practice Development
