Speaking on a wider stage
Our challenge was to help Schiff Hardin better position itself as a national player. We redesigned the full range of marketing materials to pay off the new position, “Making Your Issues Our Issues." The website features trending issues that are top-of-mind to buyers, distinctive black-and-white photography and state-of-the-art navigation aids.See the Work
Spreading the word
Grow Dat Youth Farm had a clear mission but scattered identity. We revamped their brand to match their contemporary and energetic spirit. The award-winning effort increased foot traffic to the farm and led to demand for their produce that was higher than ever before.See the Work
A new way of thinking
Waynflete struggled with the public’s perception that since the school did not ascribe to stringent rules and a rigid curriculum, it couldn’t possibly provide a stellar education. But they knew better and so did we. We created the messaging strategy, “Learn to Learn,” to show how its methods, although non-traditional, were highly effective and taught students to be lifelong learners.See the Work
Asking tough questions
We know there is more to an accounting firm than crunching numbers. That’s why we created a series of tough questions and arresting imagery for EisnerAmper’s ad campaign. They cause people stop and think about all the things—beyond traditional accounting—that EisnerAmper can do for them and their business.
In plain English
Designed to stand apart from the usual “case studies” brochure, Fish’s commercial litigation brochure borrows from the conventions of a business magazine. A combination of stylized illustrations and photography draw the reader in, and the stories are told in plain English with no docket numbers, no procedural summaries, no case law, no legalese whatsoever.
Putting clients first
After growing from a primarily Pacific Northwest firm to an AmLaw 50 firm, Perkins Coie needed a new brand that conveyed its expanded capabilities and energized personality. We re-imagined all key marketing materials from advertising to a website overhaul. In each piece we made sure client needs were front and center, proof of the value Perkins Coie brings to its engagements.
Feeling the energy
The energy industry isn’t the only thing booming in Texas. Our client, Pillsbury, has been growing right along with it. They needed a brochure to attract lateral recruits and came to us for the strategy and design. We created the aptly titled “Feel the Energy” brochure, which uses vibrant imagery, energetic colors, and pays off the lively spirit of the firm and why prospects should join.
Grab your boots...
Right Hat is heading southwest from April 11 - 13 for the 2016 Legal Marketing Association Annual Conference in Austin, Texas. We are looking forward to conversations with our legal industry friends about branding, technology, design, and the best BBQ spots in Texas. Stop by our booth to say hello!