Bringing clarity to the complex
Right Hat is a strategic B2B branding and design agency based in Chicago. We create marketing solutions that express your vision and move your business forward.
How do you inspire confidence in a new technology?
How do you get teenagers excited about learning in the natural world?
One message, two audiences
The firm needed a positioning approach that would appeal to two client bases.
A new way of thinking
The messaging strategy, “Learn to Learn,” showed how the school’s methods taught students to be lifelong learners.
In-house counsel weigh-in on connecting during covid
In the months since COVID-19 lockdowns ground in-person client interactions to a virtual halt, law firms have poured their energy, effort, and resources into a bevy of content vehicles.
Is your firm’s brand agile enough for today’s changing world?
Brand agility means more than just reacting quickly to a specific change. It is knowing and accepting that your brand should always be adapting.
Walk in the buyer’s shoes
Why do pitches for new work so often miss the mark? Bad marketing materials? Too expensive? Don’t have the right connections? Although all of those can be true, a more basic…