Strategy, design and content that elevate brands
Design with purpose
When your goals, your market and your organization change, your brand should, too. A strategic rebrand can change market perceptions and create new energy around your brand. Meet the moment — and position yourself for your next phase of growth.
When you want to be seen as forward-looking and proactive (and who doesn’t?), the last thing you need is a dated brand. A refresh lets you keep your positioning and content strategy but update your appearance. We’ll help you improve ADA compliance, incorporate new functionality, or just create some buzz with a fresh look and feel.
Brands aren’t always firmwide. Sometimes a special service area or innovative initiative needs its own bells and whistles. When you put your resources toward creating something new, we’re there to help you tell the world about it — with logos, naming, advertising, bespoke reports and other campaign tools.
Too often, branding and messaging strategies break down in the sales process, when groups and individuals “go rogue” instead of sticking with a consistent playbook. To help you coordinate efforts and avoid brand dilution, we create templates, placemats and digital tools that are cohesive yet flexible.
Diversity, Equity and Inclusion. Pro bono work. Corporate Social Responsibility. For buyers and hires, interest in these areas is measurable and growing. Drawing on research into what audiences most want to know, we help you combine personal experience with objective data to set your story apart.
Case Study
Bringing a full-site strategy to life
Jenner & Block
With a reputation for bold and innovative thinking, Jenner & Block needed a website that was just as audacious. After extensive discovery interviews with key stakeholders, Right Hat developed a web content strategy that started with a new positioning statement: Shape What’s Next. Home page industry focus areas emphasize knowledge in crucial sectors, and the firm’s strong commitment to pro bono work is also highlighted.
A large firm website presents many challenges, like developing hundreds of biographies and numerous complex service descriptions. In addition to positioning, we delivered website design and content for biographies, practices, careers, and more. Now Jenner & Block has a strategic web presence that illustrates culture and capabilities while attracting decision-makers in key industries. Centered on a clear and purposeful market position, the new site offers compelling content within a cohesive, brand-building experience.
