Bringing clarity to the complex
Right Hat is a strategic B2B branding and design agency based in Chicago. We create marketing solutions that express your vision and move your business forward.
How do you inspire confidence in a new technology?
How do you get teenagers excited about learning in the natural world?
One message, two audiences
The firm needed a positioning approach that would appeal to two client bases.
A new way of thinking
The messaging strategy, “Learn to Learn,” showed how the school’s methods taught students to be lifelong learners.
Top 6 professional services marketing projects for 2022
According to Gartner’s “The State of Marketing Budgets 2021” report, CMOs are prioritizing marketing efforts on high-value, strategic capabilities such as brand strategy, innovation, and technology.
Brand messaging deconstructed
Professional service firms face a daunting task when trying to bring clarity to their brand messaging.
Top trends for ESG-savvy website redesigns
Effective websites are a reflection of their times—and in the best cases, a herald of what’s to come.