We build strong brands through deep knowledge, bold ideas and a relentless focus on what’s possible. As longtime leaders in professional services marketing, we’ve spent more than 20 years helping organizations with complex offerings stand out.
20+
years in business
200+
clients worldwide
Why Right Hat?
The more we learn, the better your results. We invest in understanding your specific organization — how you work, what your clients love, what makes you unique. And we bring something most agencies don’t: deep, research-backed industry knowledge. We study how your clients make decisions, track emerging trends and understand the competitive landscape. We start every engagement already fluent in your world, then add what sets you apart.
Courage creates clarity. Count on us for ideas that are meaningful and distinctive, and for the experience to build consensus around them.
We believe there’s always a path forward. When timelines are tight, when budgets are limited, when goals diverge, we focus on what’s possible. Whether you’re working with a blank slate or a refresh with constraints, we’re flexible, resourceful and relentlessly focused on solutions.
Founder / Executive Creative Director
“I define success as achieving tangible business results and positive connections to a client’s brand.”
Charlyne is an award-winning designer who approaches each client’s work with a focus on strategy and ROI. In her 30 years in design and advertising, she has pioneered creative solutions for clients in a wide range of industries. Because she wears an MBA hat as well as a design hat, she brings a unique business perspective to every project. A founding partner of Right Hat, Charlyne is known for clarity, simplicity and elegance in her design work.
Noteworthy:
- Recognized by American Corporate Identity, Annual Report 100, Creativity Annual, Graphis, How Design Annual, LMA Your Honor Awards, Women Who Wow and Graphic Design USA’s list of Designers to Watch
- Has both a BFA (University of Illinois) and an MBA (Boston University)
Brand Strategist
“If you don’t define your brand, the market will do it for you.”
Lise Anne helps clients uncover and express their “Why Us?” An experienced brand strategist and writer, she asks the right questions, finds what sets organizations apart and helps them create messaging that resonates. In 20 years of professional services marketing, Lise Anne has become known for a strong focus on storytelling and buyer-driven communications. From websites and advertising to videos and social media, she ensures that each touchpoint delivers energy and impact.
Noteworthy:
- Regularly writes on marketing topics
- Brings the voice of the client through qualitative one-on-one buyer interviews
- Leads Right Hat’s Top of Mind Report, a large-scale biennial survey of legal services buyers
- Created and hosts the Educated Spaghetti podcast
- Holds a journalism degree from Northwestern University and a J.D. from Columbia Law School.
Partner / Director of Client Services
“My constant focus is on integrated campaigns that move the needle for our clients.”
With a background in both agency and in-house marketing, Jeorjina knows not only how to make great creative work, but also how to make great creative that works for business. She has led many of Right Hat’s most complex projects, from fast-track mergers to multinational brand projects to campaigns involving coordination among multiple vendors and platforms. Passionately service-oriented, Jeorjina works with Right Hat clients to design projects that speak to their unique needs.
Noteworthy:
- Has led fast-paced mergers, multimillion-dollar rebrands, digital refreshes and more
- Former Communications Manager, Hogan & Hartson (now Hogan Lovells)
DEI as a core value
Right Hat’s founders worked in companies where explicit bias was rampant, and inclusion was not a core value. We’ve created something different — a culture that welcomes and supports people with a range of backgrounds and work-life situations. We know we are stronger for uniting people of different races, ethnicities, religions, ages, genders, sexual orientations and gender identities. Women and diverse individuals make up the majority of our team. Employees range in age from their 20s to their 60s and represent diverse locations and religious beliefs. We are advocates and allies in the world as well as in our own workplace, and we donate our time and talents to organizations and causes that champion diversity, equity, and inclusion.
Pro bono at Right Hat
We are committed to giving back. Each year we donate our services to help deserving organizations with their marketing and branding needs. Our people serve on nonprofit boards, volunteer in their communities and contribute to a host of important causes.