“Live your life. Do your work. Then take your hat.”
HENRY DAVID THOREAU
We take this idea to heart. We believe in excellence in work and in life. We are passionate, collaborative and creative individuals who come together to form bold ideas and smart solutions.
Leadership
Charlyne Fabi
Making creativity strategic
”I believe that strong design embodies both creativity and strategy. At its best, it connects emotionally and delivers results. I love it when our clients look at our work and realize that good design is not only visually powerful, but it changes mindsets."
Noteworthy
- Included in Graphic Design USA’s list of ”30 Designers to Watch”
- Has both a BFA (University of Illinois) and an MBA (Boston University)
- Over 25+ years experience in branding
Dawn Michalak
Deepening relationships and connecting the dots
“Leading marketing for a professional services organization often takes a village. Even the strongest teams find value in additional expertise. It’s my job to cultivate relationships with clients, deeply understand their needs, and act as the dot connector to bring forth the right team to construct solutions that bring clarity to the complex.”
Noteworthy
- More than 20 years in account management and business development
- Digital expertise across broader professional services organizations
- Active member of the Legal Marketing Association
Lise Anne Schwartz
Memorable brand campaigns for more than 100 clients
“People know who we are by the stories we tell. I help businesses tell stories that resonate with their target markets. I listen, ask questions and identify the right message, the right voice and the right medium to showcase the value they bring. A win is reaching that “aha” moment when a buyer recognizes our client as the best solution to an important problem.”
Noteworthy
- 15+ years of experience in professional services branding
- Award-winning advertising and marketing content
- Former lawyer and journalist
Jeorjina Tegel
In-depth knowledge of brand and website management
“Every client has a unique value proposition—it’s my job to help them identify and communicate it. Once we nail down the strategy, I make sure the messaging and design work in concert to create a strong brand promise. I then lead the team in the creation and implementation of marketing communications that convey the brand promise in a memorable way. My constant focus is on integrated campaigns that move the needle for my clients.”
Noteworthy
- More than 20 years of experience in marketing and branding
- Has led fast-paced mergers, multimillion-dollar rebrands, digital refreshes and more
- Former board member of the Legal Marketing Association Capital chapter
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Community
Difference-makers
We are committed to giving back—inside and outside the office. Each year we donate our services to help deserving organizations with their marketing and branding needs. Our people serve on nonprofit boards, volunteer in their communities and contribute to a host of important causes.
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Methodology
Why the hat?
We put on different hats to see challenges from diverse perspectives. By getting into the minds of clients, buyers, influencers and stakeholders, we gain insights to create powerful communications tools.
