2025 is almost in the rearview mirror. Take a look back at our most read insights of the year.
1. MythBusters: branding edition
When you think about branding, your mind might jump straight to sleek logos, catchy taglines or flashy advertisements. But in the professional services world — where relationships, trust and excellence rule — branding is far more nuanced. Despite its critical importance, many professionals harbor misconceptions that can hinder their efforts to create a strong, effective brand. Here are the top four myths about professional services branding, debunked.
2. Introducing Educated Spaghetti: a professional services marketing podcast
If you haven’t already heard, we’ve launched a podcast packed with lively conversation, real-life stories, actionable insights, and hard-won wisdom from marketing leaders who’ve been there, done that, and gotten results. Check out the first four episodes on YouTube or wherever you get your podcasts.
3. Why mergers fall flat
A merger is a transformative time for any professional services organization, offering opportunities to redefine the mission and reshape market perceptions. Yet many merged brands fail to make a lasting impact on buyers, landing with a resounding, “whomp, whomp.” In the first half of 2025, FOCUS Investment Banking reported 335 professional services mergers — an 8.5% increase from the previous year. Despite this growth, too many mergers fall short of their potential. Here are the top reasons why.
4. Is single-name branding a good idea? Ask Cher!
When your name has to fit on a phone screen or into a social media post, five names won’t cut it. Today we see the ultimate evolution—single-name law firms. Why? Short names carry big advantages.
5. Refreshing your site without a heavy lift
It can be difficult to know how to effectively use resources to keep your website up to date. A full redesign can be costly and time-consuming. But depending on your budget and circumstances, a full redesign may not be necessary. Instead, consider a more limited website refresh, which can address usability issues while also revitalizing a dated design. If you’re considering a refresh, here are some quick wins that don’t require a heavy lift: