DEI communications strategy needs to reflect diverse stakeholders: clients, prospects, recruits, lawyers and staff.
Right Hat took the stage for the general session at the LMA Mid-Atlantic 2022 Regional Conference in October. Speaking on “DEI Communications That Tell Your Story,” Right Hat’s Director of Strategy and Content Lise Anne Schwartz shared nine best practices for standout Diversity, Equity & Inclusion communications. The session received excellent feedback from those who attended.
If you missed the session, good news! You can still learn how to bring your DEI story to life with our list of best practices, including:
- A strong message – Learn what’s at the heart of your DEI program and use it as a content driver to set your program apart.
- Scannable proof – Buyers want facts and figures on metrics like diverse lawyer hiring, promotions and leadership. Even if your numbers aren’t what you’d hope for, think progress, not perfection.
- Real people, real stories – First-person stories from your diverse lawyers engage your audience and increase your program’s credibility.
- and more…
Want to see more DEI best practices? Or take a deeper dive on bringing your unique DEI story to life? Get started today by scheduling a meeting with Dawn Michalak, Director of Business Development.