On this episode of Educated Spaghetti: Marketing Ideas That Stick, innovation expert Lani Beer joins Lise Anne Schwartz to unravel why the biggest challenge isn’t coming up with ideas but building a true culture of innovation.
Lani shares lessons from 20 years of transformation work in law, banking, insurance and more. Highlights include:
- Why “innovation theater” is everywhere, but real outcomes are rare
- Which human factors make or break AI, technology and change efforts
- How to prove the ROI of innovation to clients and internal audiences
