Is PR dead? Not even close — but it looks nothing like it did 15 years ago.
On this episode of Educated Spaghetti, host Lise Anne Schwartz talks with PR strategist Elizabeth Lampert about what’s changed: AI, social media, the collapse of the traditional newsroom. And what hasn’t: the need to build credibility, authority and differentiation in a crowded market.
Elizabeth draws on 20+ years of client PR campaigns to share how to:
- Stand out in a sea of sameness
- Get positioned for media opportunities
- Make an impact regardless of budget
- Measure what matters.
