Powerful design, strategic messaging, and sharp content combine to power your branding and communications. By grounding creative inspiration in years of experience and research, we deliver authentic, impactful marketing.
Right Hat’s ability to distill who we are as a firm into clear, compelling messaging and a sophisticated design was extraordinary.
Paul Zimmerman, CMO, Michelman Robinson
Right Hat was an ideal partner in refreshing our website, taking the time to understand our goals and creating a fresh and dynamic approach that allows us to continuously adapt in serving our clients’ needs.
Jay Plum, CCO, Bracewell
Right Hat really listened to our members and internal team. Their insights shaped a website that feels intuitive, modern and true to how our community interacts. It’s already changing the way members engage with us.
Henry Eickelberg, Chief Experience Officer, CHRO
Value, value, value. That’s all that you guys give us.
Rob DeMartini, Communications Director, Armanino
Strategy
Strategy is at the heart of every Right Hat engagement. Our creative work doesn’t just look great. It serves your business purpose.
Research
Strategy without research is guesswork. We start by delving into where you are and where you need to go. Through workshops, interviews and competitive analysis, we uncover the insights that will shape your brand strategy. Then we pressure test those against what clients, website visitors and the market say. Our ongoing proprietary research among legal services buyers adds a unique layer of market intelligence.
- Brand audits
- Brand summit workshops
- Internal Interviews
- Focus groups
- Client interviews
- Competitive review
- Analytics
Brand Platform
Your brand platform is the strategic framework that guides all communications. We define what you stand for and how you talk about it. This practical tool will help your team can make consistent, confident decisions both before and after a brand launch or refresh.
- Brand promise
- Key message development
- Persona definition
- Tone and voice
- Presentations/town halls
Brand Activation
A new brand only matters if people support it internally and know about it externally. We create the materials that drive consensus and bring your brand to life, including internal announcements, client emails, LinkedIn campaigns and launch videos. Whether you’re soft-launching in stages or going public all at once, we help you introduce your brand with impact.
- Brand videos
- Internal and external rollout communications
- Social media announcements
Design
Professional services firms need design that commands attention and builds credibility. We create visual systems that differentiate you in crowded markets — bold enough to stand out, sophisticated enough to create confidence.
Visual Design Systems
Your visual identity is often a prospect’s first impression of your firm. We build comprehensive design systems that work across every application, from your logo to your presentation templates. The result is a cohesive visual language that’s distinctly yours, adaptable across platforms and easy for your team to apply.
- Logos
- Imagery and iconography
- UI design
- Graphic systems
Brand Extension
Once your visual system is established, we apply it to the tools that drive your business. Whether it’s a website that inspires, videos that explain value or business development materials that build trust, we extend your brand into every customer touchpoint.
- Websites
- Videos
- Sales enablement tools
- Advertising
Sustaining the Brand
Great design requires governance. We create the resources your team needs to maintain brand consistency as you grow, from curated image libraries to comprehensive style guides. And we give you the tools to strengthen your brand in an AI-powered world.
- Image libraries
- Brand style guides
- AI prompts
Communications
Clear, compelling communication articulates your value and tells your story with strength and consistency.
Content Writing
Words matter. We make sure your messaging, tone and voice are consistent across all touchpoints. Our content demonstrates your depth of knowledge and helps you build trust. From websites that engage audiences to thought leadership that positions you as an authority, our copywriting makes your brand real.
- Website content
- Advertising
- Brand storytelling
- Thought leadership
- Naming
Training and Support
Consistency in communications requires tools and training. We create content guides that codify your voice and approach, deliver writing training that empowers your team and develop AI tools that help you scale content creation without sacrificing quality. Your communications stay strong because your team has support.
- Content guides
- Writing training
- AI tools
