Right Hat webinar shares buyer insights, trends – 2024 Top of Mind Survey

Right Hat recently held a webinar previewing this year’s Top of Mind Survey results.

On January 24, Right Hat hosted a webinar to preview the findings from our most recent Top of Mind Survey of 100+ legal buyers. More than 170 people signed up for the event, led by Lise Anne Schwartz, Director of Strategy & Content, and Dawn Michalak, Director of Business Development.

The webinar gave a sneak peek into the key themes that emerged from this year’s survey. including:

  • Industry strength
  • Personal connection
  • Customization
  • Snackable content
  • Why DEI still matters
  • The importance of LinkedIn

In addition to buyer preference metrics, we shared best practice examples from legal and adjacent industries, as well as actionable tips on using the buyer insights to inform short- and long-term marketing strategies. We appreciate all the attendees who so generously shared their time and positive feedback with us!

Miss the webinar? Good news! You can still access the recording of the webinar as well as the full interactive report that contains all of our findings for this year’s Top of Mind Survey.

Webinar Recording: Sneak Preview – What Legal Buyers Care About Now

2024 Top of Mind Survey Interactive Report

Share this article