In today’s fast-changing digital landscape, many organizations find that their websites no longer reflect who they are or where they’re headed.
Messaging may have drifted out of sync with current priorities, visuals may feel dated, and the user experience may not live up to the caliber of the firm behind it. A website audit provides a focused look at how effectively your site communicates your brand story, engages your audiences, and supports your business goals.
Why a Website Audit Matters
A thoughtful audit helps you see your website the way your audiences do. It goes beyond visuals and navigation to reveal how design, structure, accessibility, and content work together to tell your story – or where they fall short. For professional services firms, this kind of review can show whether your online presence is reinforcing your reputation or unintentionally weakening it. We also assess messaging and brand identity as they appear on your site, ensuring tone, visuals, and positioning align with your firm’s current strategy and promise of value.
What You’ll Learn
A comprehensive website audit highlights both strengths to build on and areas that need refinement. You’ll gain:
- A clearer understanding of how your website performs against competitors.
- Insights into the user journey and where friction points may be limiting engagement or conversions.
- A prioritized roadmap outlining which improvements will have the greatest impact on performance and perception.
What We Evaluate
Each audit is tailored to your goals but typically includes a review of:
- Site structure, navigation, and usability
- Accessibility and ADA compliance
- Messaging alignment with current brand strategy
- Design consistency and visual cohesion
- SEO performance, AI, analytics, and engagement metrics
- Content effectiveness and clarity
- Social media and online visibility
How It Helps Your Team
The audit isn’t simply a checklist – it’s a practical decision-making tool. The insights help your team:
- Strengthen the website’s alignment with your firm’s goals and positioning
- Build a case for updates or redesign initiatives
- Prioritize resources around the most impactful improvements
What Comes Next
With a clear picture of where your website stands today, your firm can make confident, data-driven decisions about what to improve next – whether refining key messaging, enhancing accessibility, optimizing content, or refreshing the design.
A website audit helps you move from assumptions to actionable insight – so your digital presence works harder, smarter, and more strategically for your firm.