Disciplines
Website
American University’s fundraising campaign, Change Can’t Wait, exceeded its goal of raising over $500 million, the largest campaign in the university’s history. The client asked us to refresh our original website design to showcase this unprecedented achievement and to develop new sections detailing the initiative’s impact overall and on individual schools, colleges, and organizations across the university. Working together with the marketing team, we developed a digital strategy that would be intuitive, accessible, and engaging. Using bold infographics and integrating video and dynamic movement, the new site reflects the excitement and spirit of the AU community and serves as an integral hub to educate and inspire supporters now and in the future.
We’re thrilled with how this project turned out. Grateful for the partnership with the Right Hat team!
Elizabeth Neville, Senior Director, Advancement Communications and Campaign Operations
