Disciplines
Identity, Website
Bracewell (PRG) Policy Resolution Group is a premier government relations and strategic communications firm located in Washington, DC. Their expertise is turning legislative complexity into actionable strategy. We were brought in to refresh the website and align it with Bracewell’s broader brand identity. PRG’s positioning line, “Chaos to Clarity” anchors the visual and narrative experience.
The homepage surfaces their three core services, so visitors know exactly what PRG does and how to navigate to a specific interest. Case studies demonstrate the group’s industry reach and experience. Team bios incorporate scannable credentials alongside Fast Facts and Career Notes to balance authority and personality.
The website aesthetic is sophisticated, confident and easy to use. In addition, the new logo is a bold, memorable interpretation that reinforces the value promise.
Right Hat once again proved to be the right partner. They asked the right questions to help create a site that powerfully communicates the PRG offering while aligning with the overall Bracewell brand.
Jay Plum, Chief Communications Officer
