Disciplines
Website
It doesn’t always take a full redesign to make a significant impact on a website. After our successful collaboration with Bracewell to refresh its homepage, the firm asked us to help re-platform its entire website. The goal was to keep emphasizing Bracewell’s four main industry areas — energy, finance, infrastructure, and technology — while elevating experience and thought leadership. We added imagery with video-like movement and subtle micro-animations to draw the eye to key industry information. We also overhauled interior pages, such as the Resources page, to showcase value-added content.
In addition, we improved overall user experience and engagement by adding predictive search, flexible modules, video options and calls to action. New trending topic buttons give visitors a fast path to information on key issues. Now, Bracewell’s enhanced website operates smoothly, elegantly and efficiently, just like the firm it represents.
Bracewell provides strategic legal services in energy and other industries that change rapidly. Right Hat was an ideal partner in refreshing our website, taking the time to understand our goals and creating a fresh and dynamic approach that allows us to continuously adapt in serving our clients’ needs.
Jay Plum, Chief Communications Officer