![Media item displaying Girl Scouts of America](https://righthat.com/wp-content/uploads/2022/12/girl_scouts_feature_image-1-scaled.jpg)
Disciplines
Brand Extension, Collateral Design, Infographics
The newly launched GSUSA brand needed a series of books that were distinctive and appealing but also worked as a family. An additional challenge was to organize a tremendous amount of information while keeping an engaging voice and visual approach. We directed a team of eight designers and numerous illustrators, photographers, and photo researchers, while coordinating with in-house writers, copy editors, and proofreaders. Both GSUSA and the series sponsor, Dove Self-Esteem Fund, are extremely happy with the entire series and the audience reaction.
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![](https://righthat.com/wp-content/uploads/2022/12/GS-2-scaled.jpg)
![](https://righthat.com/wp-content/uploads/2022/12/GS-3-scaled.jpg)
![](https://righthat.com/wp-content/uploads/2022/12/GS-4-scaled.jpg)