Disciplines
Branding, Website
Michelman Robinson is a law firm on the move. Founded in Los Angeles in 1999 and known for headline-grabbing work across advertising & digital media, financial services, hospitality, insurance, music and more, the firm expanded rapidly across the U.S. and is now in London. With an eye toward the future, Michelman Robinson engaged us to create a refreshed website and brand that could scale with its growth and reflect the modern, sophisticated and forward-thinking firm it has become.
Clients consistently told us that Michelman Robinson distinguishes itself through clear, strategic thinking that cuts through legal noise to resolve issues efficiently — and often inventively. Working closely with the firm’s in-house team, we developed a new brand and website centered on its promise of acting three moves ahead — a strategy-first approach that differentiates the firm in a crowded market.
Client feedback also shaped the site’s functionality. Recent cases and deals — a frequently featured feature — are now prominently highlighted on the homepage. The redesigned site is quick, intuitive and dynamic, mirroring the energy and momentum of Michelman Robinson itself.
This project demanded equal parts creative vision and rigorous analysis, and Right Hat delivered on every front. Their ability to distill who we are as a firm into clear, compelling messaging and a sophisticated design was extraordinary. Every detail—from strategy to execution—reflected Right Hat’s deep understanding of branding, not to mention Michelman Robinson and our goals. Just as noteworthy was my experience working with the Right Hat team, which was always collaborative, insightful, and genuinely delightful from start to finish.
Paul Zimmerman, Director of Communications & PR
