A logo can make all the difference. Cellphire is a biotechnology company that develops next-generation therapeutics. But its logo and name were often confused for a cellphone company. So, at the heart of a recent rebrand was a single word we added to their name — Therapeutics. This one word helps make it clear what the company does. We also created a new logo with a bold, vibrant color palette and an abstract mark that stands out from its competitors. A new website keeps varied audiences top of mind — clinical trial partners, their patients, investors and potential employees. Each stakeholder can now easily find the information most suitable to them, including details about the science and FAQs about logistics of upcoming trials. This rebrand portrays the company as a dynamic, growing clinical-phase biotech firm that is leading the market.