From arbitration and mediation to conflict prevention and neutral analysis, JAMS has long been a leader in alternative dispute resolution. As competition in the ADR space increased, the organization seized an opportunity to distinguish itself from the field. JAMS asked Right Hat to develop a new brand strategy and visual identity, and to bring that
Bringing a brand refresh to life takes skill, commitment and close attention to detail. Working closely with the marketing team at Hinshaw, we created a complete family of brand assets applying the firm’s new look and feel to its website, social media templates, advertising and more. A comprehensive style guide provides a consistent structure for
Sometimes a brand needs to be refreshed, not replaced. That was the case with Southeast regional law firm Williams Mullen. The firm initially asked us to advise on brand strategy, specifically, whether or not to keep its existing tagline, “Finding Yes.” Our research among firm stakeholders and clients convinced us to that “Finding Yes” was