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Hinshaw & Culbertson

Bringing a brand refresh to life takes skill, commitment and close attention to detail. Working closely with the marketing team at Hinshaw, we created a complete family of brand assets applying the firm’s new look and feel to its website, social media templates, advertising and more. A comprehensive style guide provides a consistent structure for

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Williams Mullen

Sometimes a brand needs to be refreshed, not replaced. That was the case with Southeast regional law firm Williams Mullen. The firm initially asked us to advise on brand strategy, specifically, whether or not to keep its existing tagline, “Finding Yes.” Our research among firm stakeholders and clients convinced us to that “Finding Yes” was

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231 S. LaSalle Street, Suite 2100

Chicago, IL 60604

hello@righthat.com

312 971 8200