After many years with the same look and feel, Vedder Price was ready for a refreshed brand and website to reflect its expanding global presence and market-leading practices. The challenge was to honor the firm’s longstanding priorities — professional excellence, client partnerships and delivering results and value — while positioning it for today’s digital-first world.
Bringing a brand refresh to life takes skill, commitment and close attention to detail. Working closely with the marketing team at Hinshaw, we created a complete family of brand assets applying the firm’s new look and feel to its website, social media templates, advertising and more. A comprehensive style guide provides a consistent structure for
Am Law 100 firm Winston & Strawn wanted a modern website that would focus on the visitor experience and portray its warm, friendly culture. During our discovery process, we learned that a robust, easy search was viewed as a top priority throughout the firm. By leading the home page with a predictive “How can we