Content Guide, Video, Website
Am Law 100 firm Winston & Strawn wanted a modern website that would focus on the visitor experience and portray its warm, friendly culture. During our discovery process, we learned that a robust, easy search was viewed as a top priority throughout the firm. By leading the home page with a predictive “How can we help you?” search bar, we offered a customized experience that puts visitors firmly in the driver’s seat. To make the site feel personal, we art directed new environmental images featuring the firm’s lawyers. The updated site’s contemporary, angular design elements (including the firm’s traditional “W”) and dynamic microanimations lend a feeling of movement and energy. With its improved user interface, the new site draws visitors in and encourages them to spend more time exploring Winston’s offerings.
Right Hat did a terrific job guiding us through a large, complex website redesign. They handled the focus group and research component very skillfully and helped us understand what our internal and external stakeholders wanted from the new site. Right Hat was a great partner in building a site that accomplished all our key goals.Anne Heathcock, Managing Director, Marketing & Business Development
To promote internal firm buy-in and generate excitement, we created a preview video prior to launch day.