Disciplines
Content, Infographics, Naming, Positioning, Website
Cellphire is a dynamic biotech firm developing next-generation therapeutics. With dense technical copy and science-coded imagery, its website was largely created by scientists, for scientists. However, Cellphire’s target audience was much broader, including private equity investors and clinical trial participants who needed to understand the company’s mission, not just its science. We refocused the landing page copy on the human benefits of the product: such as the ability to stop bleeding faster and avoid unnecessary invasive surgery. A restructured website lets varied stakeholders—such as clinical trial partners, their patients, investors and potential employees—easily find the information most suitable to them. This rebrand portrays the company as a dynamic, growing clinical-phase biotech firm that is leading the market.
“Right Hat helped us transform our outdated brand presence into one that is truly modern and reflects the growing, dynamic company that we’ve become.”
Sharon Burns, Director, Communications
