Stradling Yocca Carlson & Rauth focuses its practice in two key areas: 1) municipal and public finance work and 2) start-up and high-growth companies. The firm needed a positioning approach that would appeal to both client bases. Client interviews revealed a common thread of value: the firm’s energetic, efficient approach that speeds fast-paced projects forward. Our positioning line, “Solutions at the Speed of Now” piques the reader’s interest and inspires both sides of the firm. To match its vigor, we created a modernized logo using the firm’s street name, Stradling, and a mark suggesting forward, upward momentum. Keeping the firm’s historical dark blue as a base, we infused energy with a more dynamic palette.