“We don’t want it to look like a law firm site,” the Maschoff Brennan team said about their new website. Instead, the firm asked us to take inspiration from its main target audiences: busy, informal tech companies and entrepreneurs. In response, we designed a site with a clean, modern flair, lots of white space and content you can access without leaving the home page.
Instead of the expected stock photos of industry avatars and staged collaboration, an illustrative dot theme evokes technology and features prominently throughout the site. It’s also the design driver of a short services brochure on how the firm connects legal and business dots for clients.