When Drinker Biddle and Faegre Baker Daniels decided to merge, they reached out for help launching a combined brand. The timetable was a tight four months. First, we created a brand strategy that was authentic to the new firm and distinct from its competitors. The legacy firms’ shared focus on client-centered initiatives inspired our approach. From there, we developed a logo and visual identity reflecting how the lawyers and professionals work together and with clients. We applied that to a new web interface. Then, drawing on our deep experience with law firm mergers, we helped the firm’s internal teams align all digital and print touchpoints and meet their deadline.
“Thanks so much, you literally ease my stress. I appreciate your great attitude and outstanding client service.”Kristin Coda, (Former) Chief Marketing Officer, Faegre Drinker Biddle & Reath